Book retailers & news dealers in California 762 establishments · 8,528 employees · 2024
Firms (CA)
762
Employment
8,528
Avg Annual Pay
$31,228
State Rank
#1 of 52
How California compares to national
Metric
California
National
California vs. U.S.
Establishments
762
7,900
9.6% of U.S. total
Avg annual pay
$31,228
$31,213
+$15 (+0.0%)
Location quotient
0.63
1.00
37% less dense than national
Avg firm size (employees)
11.2
8.4
—
Year-over-year firm growth
-3.9%
—
—
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An establishment is a single physical location where business is conducted. A firm with multiple locations counts as multiple establishments. "Avg pay" is wages and salaries per employee, including bonuses and tips — for proprietorships, the owner's take is largely outside this number. The location quotient (LQ) of 0.63 means book retailers & news dealers are 37% under-represented in California's business mix relative to the U.S. average.
Source. BLS Quarterly Census of Employment and Wages — 2024 annual averages, private-ownership only, NAICS 459210. Establishment counts include any firm with at least one paid employee covered by state unemployment insurance.
SMB Density · firm counts, employment, and wages by industry × state · data from BLS QCEW 2024 annual (private ownership, state-level; mostly 6-digit NAICS, 3 specialty-trade industries at 5-digit aggregation) · data.json